Marketing

What is it?

The process of understanding customer needs to create and promote material that delivers value. By using research, strategy, communication, and a lot of creativity, marketing managers make important decisions to make businesses successful.

Median annual salary
$ 0
People employed U.S.
0
Job growth score (out of 100)
0

What would you do?

Research consumer trends
Strategize and develop a marketing plan
Manage teams to carry out media campaigns
Coordinate with other teams to successfully sell a product
Monitor competition to position business effectively

Relationship to climate change

Marketing is the key to helping climate-focused companies excel and creating a sustainable economy
To fight climate change, marketing managers…
Boost sustainable businesses
• Help climate-focused startups grow quickly
• Create effective marketing campaigns for companies that support sustainability
Influence corporate strategy
• Integrate sustainability into a company’s brand
• Guide companies to market themselves responsibly without greenwashing
Shift consumer behavior
• Promote sustainable choices
• Make environmental decisions seem convenient and normal
• Use emotional storytelling to connect people to climate issues personally
Support policy and advocacy
• Build support for climate change laws or regulations
• Simplify complex issues into actionable steps
• Help nonprofits spread the word about advocacy rallies and events
Use marketing for these climate change solutions…
More solutions

Expert Insight —

Dan Kirk

Read Dan Kirk's insights on Marketing
Dan Kirk is the Senior Marketing Manager at 1% for the Planet, an organization that helps businesses commit to giving back to the environment. He works on all things web and marketing at 1% for the Planet, reaching over 5,000 businesses across the world. Outside of marketing, Dan loves biking and skiing in the Pacific Northwest.

Get Started

Marketing is a great fit if you’re interested in strategizing, understanding how people think, and being creative. Explore classes and project ideas to get started:
Recommended classes
High school:
Intro to Marketing
Finance

Digital Media
Journalism

Computer Science
Statistics

AP Microeconomics (helpful)
AP Macroeconomics (helpful)
Launch and market a small local business selling a sustainable item
Rebrand a sustainable product
Design social media posts and branding materials for local environmental organizations
Partner with a local sustainable business to promote them
Create blogs or posts that simplify climate policy for a general audience
Marketing Managers
How Marketers Can Play an Essential Role in Climate Change Education
How Companies Should Talk About Climate Change
7 Key Elements of Brand Positioning for Climate Tech, Circular and Nature Restoration Companies
Written by Aiden Miao
Palo Alto High School (2027)